It’s Not Just Who You Know
Tommy Spaulding’s powerful combination of business savvy, compelling stories, and practical insights has produced a groundbreaking book—It’s Not Just Who You Know—that for the first time in decades truly advances new and innovate ideas about the value of building powerful relationships.
In It’s Not Just Who You Know, Tommy shares how relationships shaped the course of his career, not just by helping him advance along the way but also by helping him understand the value of building relationships of true significance. By studying the relationships in his own life and the power of the relationships he saw all around him, Tommy refined his understanding of why relationships really matter and how to make the most of them.
As a result, the book is filled with new concepts and groundbreaking ideas. It’s Not Just Who You Know provides insights into things like
- The economic value of ROR—Return on Relationships
- Understanding the “Five Floors” of relationships
- How to build lasting, loyal relationships with customers and clients
- How to improve employee morale and reduce turnover
- How to empower yourself, your employees, and your co-worker to think and act with a purpose larger than self
- How to move NSW (News, Sports, Weather) relationships toward a Fifth Floor, or Penthouse, level
- How to move beyond networking to the more powerful concept of “netgiving”
Ken Blanchard, author of the international bestseller, The One Minute Manager, shares the deeper power behind Tommy’s message. “Practicing these principles not only improves the financial health of individuals, organizations, and communities—it brings joy and fulfillment as well,” Blanchard writes in the book’s foreword. “Life is about more than winning friends and influencing people—it’s about serving others. When you make a difference in other people’s lives, guess what? It makes a difference in your life, too.”
In It’s Not Just Who You Know, Tommy provides practical, insightful tools for building relationships, but not just relationships that help you “network” your way to the top. The relationships that really matter—Fifth Floor relationships, as he calls them—create better organizations. They lead to more profitable businesses. They have a positive impact on communities. As Tommy likes to say, they make the world spin better.
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Praise for the Book
“It’s Not Just Who You Know teaches invaluable lessons on how to move beyond mere networking to forge the deeper relationships that really matter. Read it and use it. It is the stuff that will put you head and shoulders above everyone else.”
—Marshall Goldsmith, author of the New York Times bestsellers Mojo and What Got You Here Won’t Get You There
“Tommy masterfully illustrates case by case, person by person, that we’re all in this together.”
—Woody Johnson, owner of the New York Jets
“In It’s Not Just Who You Know, Tommy Spaulding delivers his ideas and life experiences in a way that can really help people achieve relationship excellence. This book should be required reading.”
—Lee Cockerell, executive vice president (retired) at Walt Disney World Resort and author of Creating Magic
“A fresh and heartfelt look at creating, building, and maintaining relationships that matter underscored by the importance of making a difference through service to others. Tommy Spaulding’s concepts of ‘five floors of relationships’ and ‘relational competence’ can produce positive life-altering returns.”
—Pete Coors, chairman of Molson Coors Brewing Company
“An extraordinary book that reveals the most important benchmark of success…your relationships with other people! A must-read!”
—Mark Sanborn, bestselling author of The Fred Factor
“Tommy Spaulding is the embodiment of the Fifth Floor Relationships described in this remarkable book. And now he’s broken it down for the rest of us. Learn to connect with others in a way that makes the world spin better.”
—Steve Farber, author of The Radical Leap and Greater Than Yourself